Drive engagement
and sales with captivating content
On point brand positioning and storytelling
Inspired materials to fire up your teams
Every great product comes about because a group of people care deeply about making it.
That passion has to shine through when you’re persuading people to buy in but it’s a noisy, complicated world and no company gets a chance for people to remember that much about them.
With so many competing voices out there, clarity about what you want the audience to know and how you want to say it is mission critical.
You do amazing
things
PASO creates content that wins you hearts, minds, and new business. We encapsulate your story in compelling style so your product offering gets the attention it deserves.
We listen to your innovation leaders to get under the skin of your offer, then engage with your sales team to develop content they need.
We cut through the noise and disrupt expectations to make you the one they remember, talk about and trust.
We tell amazing
stories
PASO adds bandwidth and capability to your product marketing and sales teams when you need it. We bring to bear long experience in SaaS, data products, B2B marketing, live events, business journalism and copywriting to craft narratives that really connect
What we do
What’s our USP?
It’s our ability to get the point across with the least amount of information possible and do it in such a way that the audience leans forward and pays attention.
We see ourselves as reducers as much as communicators. We distil your product or service offering to its essence to really understand it, and listen closely so we can articulate your brand values with economy and impact.
We’re not interested in doing a by-the-numbers job for you: AI will soon be able to do that, if it’s not doing so already. We bring the same passion and commitment to storytelling as you bring to your products and services.
What's our mission at PASO? To help you sell amazing!
Why PASO?
Smart, creative, different
-
Marketing consultation
-
Messaging architecture
-
Winning the trust of the C-suite
Strategy
Tech with a human touch
-
Stories that build connection
-
Impactful white papers & E-books
-
Copywriting for social media, etc
Storytelling
Engage, inform, entertain
-
Standout internal & sales decks
-
Video storyboarding & scripts
-
'Wow!' keynotes for your live event
Presentations
How we can help
Cut through
in a busy world
PASO stands for...
Positioning... Where do you fit?
Audience... What keeps them up?
Story.... Distinctive messaging
Offer... Value your customers need
Our North Star
The key to success in business
lies in the power of human connection.
Our North Star metric is the power of the connections we make for our clients
People
Sophie Crosby
My passion is to inspire leaders on the why, what, and how of business transformation. I develop and deliver concepts and materials to help you woo clients and drive sales
Paul Fisher
I distil and articulate SaaS product value with powerful storytelling and a relentless focus on quality over quantity
What our clients say...
“In B2B, understanding your customer is key. Our sales team LOVED Sophie’s ‘What CMOs want’ presentation, it really helped us understand the challenges our customers face. We look forward to more collaborations with PASO.”
Heather Paterson
Strategic Sales Lead
Okta
"So pleased to see the launch of PASO. Sophie delivers keynotes which really connect with our audience of CMOs and marketing leaders. As event host, she rocks it, picking up on themes and making the audience feel truly engaged."
Neil Argent
Managing Director
Figaro Digital
"Paul can interrogate a brief, dig out compelling insights and deliver persuasive copy. Whether it's a positioning piece, technical white paper or sales presentation he brings the substance and acuity that only a true wordsmith can."
Steve Chung
Head of Brand and Content
Capital-e Marketing